DKNY is to play host to a Shop For a Cause event, this month, which will see an in-store appearance by the cast of West End musical Mamma Mia.
Mamma Mia creator and producer Judy Craymer and famous cartoonist Marisa Acocella Marchetto have collaborated to create a new ‘Rock Chick Supremo’ t-shirt.
Proceeds from the t-shirt will go towards supporting the Breast Cancer Research Foundation (BCRF).
The Winner Takes It All in an enter-to-win giveaway, with one of two winners receiving a pair of VIP tickets to a performance of Mamma Mia at the Prince of Wales Theatre, London.
Guests will be able to enjoy pink cupcakes and champagne, with 10 percent offered on all purchases made during the event.
Additionally, 10 percent of event-related DKNY sales will be donated to the Breast Cancer Research Foundation.