Burlesque sensation Dita Von Teese has revealed her first lingerie collection. The Von Follies line was developed in conjunction with Australian brand development company Lime Door Brands and is manufactured by Diamondcut International.
Details of world-wide distribution are yet to be announced, but the collection goes on sale in Von Teese’s home country in February next year at nationwide retailer, Target Australia.
The Von Follies range was inspired by the artist’s long-time love of lingerie and her own personal collection of vintage lingerie. The launch range combines sophistication and sensuality with distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh to give the essence of the sultry 1950’s glamour girl, according to the company.
“There are so many vintage lingerie pieces I love that I haven’t been able to find in all my years of collecting. I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear,” explained Von Teese.
“I’ve had a long time fascination with the 1950’s era over-wire bras. It’s something that has been quite a task to create, but the end result is so chic, and so unique, I’m very proud of it. It’s a statement piece meant to be seen. I am also very happy with the beautiful panties we’ve made and can’t wait to have them in my lingerie drawer! They are so comfortable and sexy, and flattering on any shape,” she added.
The collection features ten collections that range from black lingerie sets that Von Teese feels every woman should own, to bold luxurious reds, nudes with black lace overlay, vintage-inspired pale shades of satin, and even an animal print for the more extrovert.
Bras and briefs will retail for prices starting at the equivalent of around £10, with bustiers and fitted corsolettes ranging from £40.00.
Lime Door Brands and Diamondcut International plan to extend the product range in 2012 as they prepare the brand for global distribution.
“With a Twitter following of over 900,000, Dita Von Teese is one of the world’s most popular style icons and her success can be attributed to strong business acumen and distinctive style. As a brand strategist, I am certain that our collaboration with Dita Von Teese and Australian distribution through Target Australia stores nationally will be a tremendous success,” said Lime Door Brands founder and CEO Michele Hamdorf.