A global campaign to ban the term ‘plus size’ in the fashion industry has gained the support of Stefania Ferrario, the face of Dita Von Teese’s lingerie label.
The Australian model has joined the #DropThePlus movement, which was started by reality star Ajay Rochester in February and has since snowballed, with more than 9 million people having read about it on Twitter and Instagram.
“I fully support Ajay and agree with her,” said Ferrario on Instragram.
“Let’s have models of ALL shapes, sizes and ethnicities, and drop the misleading labels. I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model’, that is my profession! Visit droptheplus.org for full explanation of the dangers this label carries (especially on young impressionable girls).”
Rochester, former host of the Australian reality TV show The Biggest Loser called the fashion industry to task for its use of the term ‘plus size’ by making the point that it is harmful to call a model ‘plus’ and damaging for the minds of young girls.
Posting a photo on Instagram, she said: "I am a model FULL STOP. Unfortunately in the modelling industry if you’re above a US size 4 [a British size 8] you are considered plus size, and so I’m often labelled a ‘plus size’ model.
"I do NOT find this empowering… I’m NOT proud to be called ‘plus’, but I AM proud to be called a ‘model’, that is my profession."