Burlesque star Dita Von Teese has launched her lingerie collection ‘Von Follies’ by Dita Von Teese in department store Debenhams, this week.
The lingerie collection, which has reportedly already proved a success in Australia, will debut in selected Debenhams stores nationwide and online at Debenhams.com.
Keeping to Dita Von Teese’s signature style, the collection encapsulates an ‘iconic vintage’ feel, including corsettes, exquisite bustiers, balconette bras, fitted chemises, high waisted briefs and garter belts.
Dita Von Teese said: “I am thrilled to be able to launch this signature collection at Debenhams and make these exquisite, vintage inspired designs available to women throughout the UK.
“I wanted to create pieces that enhance the feminine silhouette and make each woman who wears my range feel sexy and glamorous…. Each piece is homage to femininity and a reflection of my love of vintage glamour.”
The collection combines shades of red, black and nude with luxurious fabrics, including satin with lace overlay.
Distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh are designed to envoke the essence of the sultry 1950’s glamour girl.
Debenhams director or lingerie buying and design Sharon Webb said: “We’re very excited to welcome Dita’s range to Debenhams and further secure our position as the destination for fashionable lingerie.
“This beautiful collection is set to delight UK women with its flattering, vintage inspired designs.”
Bras are available from an A to E cup, and briefs up to a size 20.
Dita Von Teese added: “It’s important to me that this collection is accessible to all women. I have designed these beautiful pieces to flatter women of all shapes and sizes.”
Von Follies by Dita Von Teese is available in Debenhams stores and online now. Prices range from £16 for briefs and £30 for bras.