Dirty Pretty Things searches for face of 2013

Luxury lingerie brand Dirty Pretty Things has launched a digital campaign to find a new face for the brand in conjunction with UK showbiz and style web site Entertainmentwise.

DPT will bombard the Entertainment audience with site skins, display ads and online look book galleries, and use these to invite aspiring models to put themselves forward for a starring role in a video and photo campaign for the brand’s SS13 collection.

Users and fans of the brand will be encouraged to show support for entrants during the campaign via social media channels where live updates from the project will be pushed.

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“The desired effect of the project will be to raise awareness of the Dirty Pretty Things website as well as for users to buy into the brand ethos,” said Dee Murren, co-founder for DPT.

 

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