Dessous locks in final brands ahead of London show

Intimate Apparel exhibition Dessous London has confirmed the 24 brands set to head up next week’s AW18 show.

Dessous London, which first opened in July 2017 with 15 premium lingerie and swimwear brands in attendance, is gearing up for its second instalment with the addition of a further nine brands.

Exhibition organisers have confirmed that Bluebella, Dora Larsen, Dita Von Teese, Oh La La Cheri and Something Wicked will be presented at the event.

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Dessous London, sponsored by Coco de Mer, will take place at Carousel London, on the corner of Baker Street, on January 11-12.

By appointment, buyers will be invited to browse AW18 collections from lingerie, loungewear and swimwear brands, place orders and talk business.

Key retailers who attended the SS18 session of Dessous London in July included House of Fraser, Figleaves, Tallulah London and Coco de Mer.

Dessous London first opened in July 2017, with 15 premium lingerie and swimwear brands in attendance.

It was founded by David Finlayson, director of APM Agency; Bok Goodall, designer and creative consultant; and Luisa Loveday, founder of independent lingerie brand Loveday London.

A full list of the event’s brands can be found below.

Marlies Dekkers

Coco De Mer

Bluebella

Amaella

Elf Zhou

Somethng Wicked

Pure Chemistry

Dora Larsen

Dreamgirl

Emma Harris

Hidden Beneath

Diane Houston

Atelier Amour

Inamorata London

Studio Pia

Palindrome

Oh La La Cheri

Montelle

Dita Von Teese

Lascana

Bravado

Maidenform

Sainted Sisters

Wixson

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