Derek Rose to introduce full underwear line

The quality men’s nightwear and loungewear brand Derek Rose is to launch its first complete line of men’s underwear in January.

The full AW13 collection will be available to customers from May 2013, and will coincide with a rebrand of the entire company, bringing all the collections under the name of Derek Rose.

The underwear will come in two fabrics, Pure Cotton and Cotton Stretch, and will encompass boxers, briefs and briefs, tank, crew and V-neck tees, trunks, hipsters and mid-brief underwear.

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The collection also features a Patent Pending concealed magnetic closure on the boxer shorts.
Colours will include black and white, coloured stripes, pin-dots and the "Rose Star" print, which is also used on the new logo.

Although the complete collection will be shown at Salon International de la Lingerie in January 2013, some customers have seen the line, and the response has been very positive, according to the company’s managing director Sacha Rose.

"The reaction we’ve had has been phenomenal," he said. "We only go into a market if we think we can make the best product in the world, and that’s what we’ve done here."



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