The winner of the Department Store/Multiple Retailer of the Year award is Selfridges.
In April 2016, Selfridges opened its highly-anticipated Body Studio dedicated to intimate apparel, fitness and well-being.
Three years in the making, the 37,000ft2 Body Studio is part of a major investment and renovation project for Selfridges’ Oxford Street flagship, set to complete in 2018.
It transforms Selfridges’ former head office space into retail – revealing an unseen part of the store to customers for the first time.
This unique shopping destination puts bodywear at the forefront of consumers’ minds. No longer is it an add-on sales item purchased as an accessory to outwear; the Studio firmly establishes this fashion category as an important first step in the shopping journey.
Fenwick Bond Street
House of Fraser