Debenhams to trial click, try and buy service

Photo by Ben A. Pruchnie/Getty Images.

Debenhams is set to trial a “click, try and buy” service at its new Stevenage store as part of CEO Sergio Bucher’s ‘Redesigned’ strategy, launched to position the retailer as the leader in ‘Social Shopping’.

The service is designed to allow customers to either book a changing room to try on their online purchase at the time of pick-up, or book an appointment with a personal shopper when they pick up their item, reports Retail Gazette.

With a personal shopper, customers can browse accessories and other suggested pieces as well as get an instant refund for any return items.

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A spokeswoman from Debenhams told Retail Gazette that a decision on a whether or not there would be a national rollout of the service won’t be made until the trial in Stevenage has finished.

However, Debenhams head of buying and design for lingerie Sharon Webb said in an interview with Lingerie Insight in December that the retailer is trialling a similar service at its Leeds, Milton Keynes and Stevenage stores.

The stores have been with meet and greet desks where customers can reserve a bra fitting online, and try and buy in store.



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