Debenhams will completely refurbish its London flagship store on Oxford Street in a £25 million makeover.
Every department of the store will be overhauled, and three new cafes and restaurants will be added, in addition to new designer departments. The store’s exterior will also be redone with an over-cladding system designed by artist Ned Kahn in a partnership with Archial Architects. The project will make history as the largest ever redevelopment on Oxford Street, dramatically changing the look of the area around Bond Street.
Menswear, previously on the lower ground floor, will relocate to the first floor, and feature a new collection from Savile Row’s Patrick Grant. The entirety of the basement will be dedicated to women’s lingerie and footwear, and will include a new suite of lingerie fitting rooms where customers may enjoy the free Bra Fit service.
Richard Cristofoli, Debenhams’ Marketing Director, stated: “our vision is to create a branded environment that redefines Debenhams in the West End and beyond, representing a vibrant and relevant concept for the future. Once completed, Oxford Street will be a true flagship, setting the standard in the UK as well as becoming a symbol for our international expansion.”
Debenhams will remain open during the yearlong refurbishment.