Debenhams to launch Bra Fit campaign

Debenhams will launch a campaign next month to raise awareness on the importance of bra fit and encourage all customers to get fitted, free of charge.

The retailer will work with Triumph, Wonderbra and Fantasie to promote the campaign through in-store events, window displays and social media from April 6 to 26.

Together, Debenhams and its supporting brands will educate customers on the side effects of wearing the wrong bra size, including headaches, back pain, bulging boobs and indigestion.

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The move comes after Debenhams found that only 21% of women have been fitted for a bra in the last two years and just 37% of women have ever had a bra fit.

 

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