Debenhams has become the department store in the UK to take stock of French heritage brand, Rosy Lingerie.
The retailer will launch four ranges from the brand in time for Christmas.
Debenhams head of lingerie buying and design Sharon Webb said: “We are very excited to welcome Rosy to Debenhams and thrilled to be the only department store in the UK to stock this beautiful brand.”
“The French range is a sophisticated collection of satin and lace pieces in a fresh colour palette with individual styling. It has that real je ne said quoi,” she added.
Rosy Lingerie head of UK Sales David Lyons commented: “We have been working with Sharon and her team for a few months and we are now in preparation for this exciting pre-Christmas launch.”
“If the launch is successful then it is hoped that the brand will be rolled out to stores in the coming year,” Lyons said.
Rosy Lingerie is owned by Wolf Lingerie, which also produces garments for Sans Complexe and Miss Billet Doux.
Wolf Lingerie, a family-run company, was founded in Alsace, France in 1947 and has since opened manufacturing facilities in China.