Debenhams has taken stock of fuller bust lingerie brand Tutti Rouge.
The retailer will carry three of the label’s best-selling SS16 collections at its Oxford Street flagship store in London and online.
The collections include the Nichole padded bra in black, pink and leopard print; the Betty padded balcony bra in ivory; and the Liliana padded bra in cream, black and orange.
Tutti Rouge creative director Jessica Prebble said she is "excited and thrilled" to be launching with a top high street retailer after just three years of trading.
"Part of our ongoing support is working with the Oxford Street sales associates to help their understanding of Tutti Rouge. We are also taking part in the Bra Fit event in store on May 19," she added.
Commercial director Mark Payne said: "We are delighted to see the final results and continue developing our relationship with Debenhams."
Debenhams is the first major department store to take stock of Tutti Rouge, which specialises in producing ‘beautiful bras for curvy girls’ in sizes 28-38 D-HH.