Heritage lingerie brand Gossard is now stocked online at Debenhams.com.
Debenhams has selected key pieces from the brand’s continuity range, including its best-selling plunge Superboost padded lace bra, Glossies bra and briefs in seasonal colours and the classic Gypsy range.
“We are thrilled to have Gossard collections featured on the Debenhams online store,” Gossard general manager Elise Recour told Lingerie Insight.
“Like Gossard, Debenhams is operating worldwide with a proud British heritage, focusing on giving its customers a unique, differentiated and exclusive offer. The partnership with Debenhams felt logical and natural,” she added.
“The initial reaction from Debenhams customers has been positive, with Glossies nude and Superboost lace in white selling fast.”
More Gossard styles will be launching at Debenhams.com in September, including the popular catwalk-inspired deep V bralette.