Debenhams launches ‘boob job in a bra’

Today Debenhams launched a new cleavage bra, which aims to lift women’s assets and provide the ‘biggest cleavage boost’ on the high street.

The new Triple Boost Bra, which took two years to develop, contains three separate foam pads in varying densities, which are pushed in different directions for a maximum impact cleavage and shape. There are three different sections in the cup to create the effect.

The first, a soft foam cushioned pad, acts to enhance the shape of the bust. The second, a medium foam cushioned pad lifts the bust. Finally, a third firm cushioned pad adds the major push and lift.

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Debenhams head of lingerie buying and design Sharon Webb said: “More and more women are searching for a quick fix, low cost way to boost their assets and change their shape.

“We are constantly seeing a demand for new and innovative solutions lingerie, and the market has shown that people are wanting to enhance their bust, but without the weight, cost (or pain!) of surgery.”

She added: "It wasn’t as simple as putting extra padding into an ordinary bra or revamping a double cup boost bra.

“It’s basically a boob-job in a bra!”

The triple boost bra is reportedly the first to incorporate a three-step cup to enhance women’s cleavage.

Priced at £22, it is available in a range of colours and comes in sizes 30A – 38DD.

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