Debenhams has today launched an express Christmas shopping service which allows customers to have their present buying sorted in less than an hour, without lifting a finger.
The free service, called ‘Christmas Express,’ aims to take the stress out of deciding what to buy for friends and family, as the department store’s personal shoppers do all the hard work for you.
Customers are invited to fill out a questionnaire at the start of the appointment, listing the gift recipients’ sizes, ages and budgets, if they have those details.
The personal shopper then sets out onto the shop floor in search of the perfect gifts, within budget, while the customer is left to relax.
The service was launched in response to an overwhelming demand for gift ideas from clueless customers wanting to run in-and-out of store quickly and leave with their Christmas shopping done.
The service is aimed at lunchtime and after work shoppers, who want to get their gift shopping out of the way in one go, leaving them more time to spend preparing for the office Christmas party.
Debenhams commercial manager for store service Soleta Oliver says: “Men no longer need to dash nervously around the lingerie department in a state of bewilderment and then grab the first thing they see!
“People that break out into a sweat at the sheer thought of Christmas shopping have had their prayers answered with this service. Never again do they need to wander aimlessly through the high street in search of perfect, thoughtful gifts again. They can be all ready for Christmas in less than an hour – without so much as a hint of panic.”
She added: “We are expecting a high uptake on the appointments from businessmen and busy career women who are low on time – and energy – in the run up to Christmas.
“The best thing about the service is its hassle free. Customers can sit back, have a coffee and read a magazine while our expert personal shoppers do all the hard work for them.”
The free of charge service will launch in all 167 of Debenhams stores. To book an appointment, visit www.debenhams.com or call 08445 616161.
Personal shoppers select gifts across all departments including lingerie, fashion, home, childrenswear, food and drink gifts, toys and beauty.