Debenhams dazzles with mobile shopping app

The availability of mobile shopping applications continues to spread to the lingerie and swimwear sector, with Debenhams revealing it has developed a programme for Android and Nokia phones.

The company claims it is the first major high street chains to offer apps for the three key smartphone brands having already launched a free-to-download iPhone App at the end of last year.

The new Android app features a dedicated ‘Barcode Scanner’, which acts as a virtual shopping assistant by using the phone’s camera to snap product barcodes and automatically check pricing and reviews.

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Customers can also use the scanner to access exclusive products and offers by looking out for specially generated visual QR codes in advertising and Debenhams’ store windows.

The figures that Debenhams claims to have seen illustrates why it is important for retailers to take the power of mobile applications seriously.

The company says its iPhone app has received 360,000 downloads since its launch five months ago and processed sales of nearly £1m.

The barcode scanner on the iPhone app, meanwhile, has been used more than 90,000 times by shoppers in the five months since i

“Our iPhone app has already seen 2.4 million shopping sessions with 110,000 customers using the app more than five times,” said Harriet Williams, head of digital development for Debenhams. “Launching on the Android and Nokia platforms opens Debenhams mobile shopping to millions more customers, bridging the gap between the high street and Debenhams.com.”

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