Men’s underwear and swimwear retailer Deadgoodundies.com has seen its YouTube channel gain over one million hits.
The mini site features sexy promotional videos direct from DGU brands such as HOM, Clever Moda and Pikante, as well as behind the scenes montages from DGU fashion shoots.
The underwear presented in the short films is often from previously unseen collections and the clips enable consumers to preview products that are about to become available on the website.
View a selection of the videos below:
Bum Chums mens underwear fruity fight
HOM HO1 men’s underwear
HOM underwear by Alexis Mabille
Pikante men’s underwear Autumn 2011 collection
Clever Moda Autumn/Winter 2012 preview
Spring 2012 preview of Bruno Banani