David Beckham launches own range of underwear

David Beckham is reported to be creating his own range of men’s underwear.

The footballer increased sales at Armani by 30 percent, earning an estimated £20 million, when he modelled briefs in a campaign last year.

In creating his own brand, Beckham will be following in the foot steps of a long line of celebrities, including Cameron Diaz, Dannii Minogue, Demi Moore and his own wife Victoria.

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A source, who is close to the star, reportedly said: “The whole planet went nuts when David stripped off for his Armani ads. Sales went through the roof. It was decided not to renew the Armani contract and develop a business of David’s own. He has seen how fulfilling it has been for Victoria to branch out into business and relishes a similar challenge.”

Manager Simon Fuller and fashion designer Stella McCartney, who are advising the former England Captain, are said to be ‘focused on turning him into a major fashion presence.’ If the underwear performs well, Beckham may follow up with male grooming products and moisturisers.



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