Dessous London, a new intimate apparel exhibition, has set a date and location for 2017.
The show will take place at Carousel London, on the corner of Baker Street, on Wednesday, July 19 to Thursday, July 20.
A cocktail event sponsored by lingerie brand Lascana will take place after the first day of trading and will feature a performance from burlesque dancer Beau Rocks.
Confirmed exhibitors include Dita Von Teese Lingerie, Bluebella, Lascana, Maison Close, Item m6, Hesper Fox, Hot as Hell and Loveday London. More names will be announced in the coming weeks.
Dessous London is being organised by David Finlayson, director of APM Agency, Bok Goodall, designer and creative consultant, and Luisa Loveday, founder of independent lingerie brand Loveday London.
Organisers said they plan to “change things up” with the new format, making sure that it not only brings together “the best designers of the moment” but captures the “spirit of the Zeitgeist” by throwing in some surprises and additional points of interest.
More details to follow.