Damaris has seen its annual sales increase by 60 percent for three consecutive years.
The brand has doubled its stockists over the past few years, a period which has seen the business expand into sleep wear, bridal wear and accessories.
Last year, it also launched its debut menswear collection, Max Holliday, with a pop up shop in Harrods. The event saw like for like sales of the brand increase by 300 percent.
Damaris is currently celebrating its fifth pop-up shop, which will be in Selfridges for the next two months.
Part of the company’s strategy for the past three years has included the introduction of five delivery drops to its stores, so businesses and customers can have access to a constant flow of new stories throughout the season.
Sale profits from the brand’s website, www.damaris.co.uk, have also trebled since last year.
The company has recently made a significant investment into the development of the site, with a re-launch planned to co-inside with its AW12 collections going live in July.