Mimi Holliday and Damaris will present their full Spring/Summer 2012 collections at Moda next month.
The intimate apparel group will appear at the Birmingham show on the back of a year in which sales of Mimi have more than doubled over five quarters since 2009.
The size of the Mimi brand’s collections has also been growing – up by 30 percent every season for the past three years, according the company.
“As a high fashion lingerie brand, Mimi continues to excite customers,” says Louisa Jarman, sales director for Damaris and Mimi Holliday.
“We aim to provide our customers with more of what they love; continually developing perfectly fitting bras in classic and high fashion shapes, colour ways, and always having fun with the design,” she adds.
Moda takes place at the Birmingham NEC from 14th-16th August.