Lingerie model Daisy Lowe appeared in the shop window of a small independent clothes store in London this weekend to her support for Small Business Saturday.
The star was enlisted to help shine a spotlight on small businesses during the busy Christmas shopping period by Small Business Saturday supporter American Express.
The annual event includes a ‘Shop Small’ promotion, held from December 6-21, to incentivise card members to spend in their local shops.
American Express said it will also collaborate with “high profile talent” from the creative industries, including supermodel Daisy Lowe, to shine the spotlight on small businesses.
Last year, consumers across the country came out in force to support the UK’s first Small Business Saturday, which gave local, independent businesses a share of the limelight at one of the busiest shopping times of the year.
Research by American Express undertaken immediately after last year’s campaign found that 43% of shoppers on the day chose specifically to shop at local independently owned businesses because of Small Business Saturday.
They in turn spent an average of ?33 per person on the day, generating ?468m for small businesses across the country.
“American Express recognises the vital contribution small businesses make to the UK economy and the communities in which we all live and work, which is why we are delighted to be supporting Small Business Saturday again this year,” said Mark Roper, head of Merchant Services UK at American Express.
“With our high profile marketing campaign and the Shop Small promotion, we hope to build on last year’s success and encourage even more people to shop small on 6 December and beyond.”