D.Hedral will launch its 2013 spring/summer collection of underwear at Selfridges in May.
The collection will appear in Selfridges’ recently opened men’s bodywear area, which features 25,000 pairs of pants and the longest underwear wall in Europe.
D.Hendral’s latest collection incorporates the brand’s patented Anglefit technology, which is designed to feel like a second skin thanks to its lightweight luxury Italian fabric, and promises to create an enhanced rear.
“Anglefit technology stretches depending on the shape of the wearer’s bum for enhanced figure-hugging definitionand extreme comfort,” a spokesperson suggests.
The debut collection comes as a brief and boxer short in four a choice of four colourways. The brand is also introducing a capsule collection for women for the first time.
Prices range from £24 – £27.