German retailers have named CYELL the best beachwear brand for the younger target group.
The ‘Sterne der Wäsche’ prize was awarded during a gala evening in Munich, organised by specialist journal SOUS.
‘Sterne der Wäsche’ is an annual prize awarded within the lingerie sector, which seeks to honour the sector’s efforts and professionalism.
Every year, SOUS researches more than 500 retailers to find the lingerie industry’s best-selling brands.
An international jury of lingerie manufacturers and retailers cast their votes and suggest brands and stores that deserve to be considered for the prize.
CYELL managing director Ella Wiersma said: “We are very proud to have won this award.The German market is a highly critical one and it sets high standards for fit and quality. This award, therefore, feels like the crowning glory for our work. It’s wonderful that we could achieve this with the entire CYELL team.”
CYELL, a Dutch fashion brand, is currently celebrating its 16th anniversary. Every collection from the company’s Beachwear, Sleepwear and Homewear ranges is styled and developed by in-house stylists.
CYELL can be found in more than 1,300 selected lingerie specialty stores and department stores in over 12 countries.
Its collections are available in sizes 36 through 44, cup sizes A through F and XS through XXL.