British label Cyberjammies will launch a children’s sleepwear range at Salon International de la Lingerie in January, Lingerie Insight has learned.
Minijammies is designed for boys and girls aged between four and 11 years old.
The new collection is currently under development, but it has already generated interest from a number of buyers.
“The reaction has almost been nutty in some cases,” said Cyberjammies managing director Kunal Sadarangani.
“We’ve had conversations about the new range with our leading retailers like John Lewis and they are very excited. For them, it makes a lot of sense.”
Design details are under wraps, but Sadarangani hinted that the new range will be an extension of Cyberjammies.
“Without giving away too much, we’ll be offering ranges where the father and son or the mother and the daughter might be wearing the same thing, but in a different size, on Christmas morning.”
Cyberjammies will also launch a broader menswear collection at the Paris show, which opens on January 23.
The label currently offers a small range of men’s loungewear, but this has expanded under a new brand name, JimJams, with more styles available.