Nightwear brand Cyberjammies said it has created a new sub brand in order to meet customer demand for a more classic and timeless range of garments.
The new brand, Nora Rose, will be showcased to international buyers at Salon International de la Lingerie this month and Moda in Birmingham in February.
Commenting on the launch, Cyberjammies brand director Mark Tweed said: “We’ve been repeatedly asked for a slightly more classic, timeless range that would complement the Cyberjammies offer, whilst appealing to a wider customer. We’ve created a fabulous sub brand called Nora Rose.”
Nora Rose offers vintage-inspired nightdresses, robes, pyjamas, and nightshirts made from fabric bases such as washed lawns, dobbies, sateens and yarn dyed knits.