A fuller-bust swimwear retailer has come up with an innovative new way to boost its sales, by implementing a rewards programme.

Swimsuits for All, an online business based in the US, has partnered with Extole, a consumer-to-consumer social marketing platform, to offer the new Refer-a-Friend scheme.

The programme allows satisfied shoppers to recommend the retailer to friends via social media.

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Once a referral results in a new purchase, both parties will receive a reward, in the form of savings coupon to apply to future orders.

Swimsuits for All is now calling on brand ambassadors to promote the scheme and receive savings.