Full-bust specialist Curvy Kate has unveiled its first ever USA Star in a Bra Top 10.
Voting to select the winner is now live on the brand’s Facebook page.
The winner will be featured in the brand’s Autumn/Winter 2013 catalogue, along with the Australian winner (who will be selected by fans later this year) and the UK winner, Sophie Morgan.
Last week, the girls were treated to a professional makeover, a bra fitting with the Curvy Kate experts and a photo shoot in New York City.
Curvy Kate’s Star in a Bra competition is now in its third year, with competitions hosted annually in the UK, debuting last year in Australia and now the US.
Past winners range from a size 10-16, F to J cups, different ages, ethnicities and walks of life.
Curvy Kate PR and marketing manager Hannah Houston said: “Star in a Bra has defined Curvy Kate as a brand. We aim to represent and celebrate our customers through our models, branding and products.
“Launching our first ranges in America mid-2011, it was a natural next step to take the competition there. Our American fans often tell us how difficult it is to find great fitting, gorgeous lingerie in bigger cup sizes, so we’re confident that we can fill that gap in the market. Many of our US fans seemed dissatisfied with fitting and the products available in their local lingerie stores and the Star in a Bra was the perfect vessel to announce the arrival of well fitted, gorgeous lingerie to America.”
According to Curvy Kate, 85 percent of American women are wearing the wrong size bra, with 70% of the 10 finalists proving to be in the incorrect size.