Plus size wholesaler Curvy Kate is to unveil a new non-transactional website, aimed at promoting the brand’s retailers.
The major overhaul of the existing site by the in-house design team has taken several months and includes a new tailor made CRM system.
Curvy Kate intends for the soft launch of the new website to open opportunities with retailers worldwide and continue the growth seen in its first year of trade.
The previous site attracted over 12,000 unique visitors a month, with a social networking following of over 1000 fans, which included an interactive blog, plus facebook and twitter accounts.
The new design will incorporate a monthly newsletter to subscribers, in order to build brand recognition and help retailers and consumers understand the brand’s personality.
Curvy Kate managing director Steve Hudson said: “The company has seen impressive growth since the launch in July 2009. We have really focused on how we can promote our current retailers and this is why we want the site to remain non-transactional. The brand is now delivering to a huge market worldwide and we want to make sure our relationships remain personal, however company growth continues.
“With added editorial content such as ‘Store of the Month’, events pages and regular updates on our social networking sites, the site will help us to market the existing retailers who are selling the brand and also gather feedback easily.”
Curvy Kate encompasses D to K cup lingerie, which is stocked in over 300 stores across the UK, with distributors and agents in 12 countries Worldwide. Current retailers include Sadie the Bra Lady, Bravissimo, Simply Yours, Fenwicks and the new Arcadia website Style369.