Curvy Kate will be showcasing its Spring Summer 2013 collection at the launch of Pure London’s new intimates section, Pure Body, this August.
One of the UK’s key fashion buying destinations, Pure London brings together brands and designers of contemporary and premium womenswear, young fashion, footwear, accessories, childswear, lingerie and swimwear.
Last season, the Olympia-based event attracted 13,000 visitors from more than 75 countries to source products, make new contacts and place orders.
According to Curvy Kate marketing director Hannah Houston, Curvy Kate is hoping to use the Pure show to reach a variety of buyers, some of whom aren’t necessarily in the intimates sector.
Houston said: “Pure London sounds like an exciting, fashionable and fun event – which suits our product perfectly. We’re focusing on building our retailer relationships and creating new ones and believe this event is the perfect event to do so. Geographically we also thought Pure would be easily accessible from all areas of the country, particularly the southern regions.”
Curvy Kate will be exhibiting at stand PB20 and offering exclusive discounts to buyers who place an order at the show.
The 14, 30GG winner of the brand’s 2012 Star in a Bra competition model will be modelling the brand’s latest products at the event.
Pure Body will be located in the newly opened West Hall Level 1, upstairs in Olympia, from August 19-21.