Curvy Kate tests US market

Curvy Kate has announced that it is going to exhibit at the Curve New York trade show, this August, in an attempt to test out the US market.

Curvy Kate managing director Steve Hudson said: “The plan at the moment is to go to New York in August, dip our toes in and see what the response is.”

The brand is already present in 11 countries, including Canada and Australia.

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“The overseas side of things has been great for us,” Hudson added.

View a gallery of Curvy Kate’s SS12 lingerie collection here.

Find out more about Curvy Kate’s plans for expansion, its new swimwear line and how founder Steve Hudon started in the industry selling lingerie to hospital patients, in the June issue of Lingerie Insight.

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