Curvy Kate is seeking US stockists, as it looks to expand into the market later this year.
As reported last month on lingerieinsight.com, the full cup brand will be exhibiting its lingerie and new swimwear collection at the Curve show in New York, this August.
The company is looking for retailers in the country with a demand for G plus cup sizes and a larger range of back sizes.
With the growth of the average bust size across America, Curvy Kate is particularly concentrating on offering styles and sizes that are ‘pretty and glamorous,’ but still fitted to support the larger bust.
Curvy Kate managing director Steve Hudson said: “The demand for D plus pretty bras is continuing to grow and we have enquiries from retailers all over the world about where they can buy Curvy Kate. The brand is already selling well in Canada and North America so it was only a matter time before we grew our distribution across America.
“We’ve found that our social media sites have really raised awareness too, as customers are sharing their experiences about bra shopping globally. Also since the Star in a Bra competition was launched on facebook our fan base has grown by 714%, with the third biggest audience being the American market.”
Curvy Kate offers D plus lingerie for the fuller bust with back sizes from a 28 – 44. The collection boasts pretty everyday balcony bras and glamorous plunge styles not normally seen in the larger cup sizes. Curvy Kate has added additional JJ and K cups to their collection.
Click here to view Curvy Kate’s SS12 range.
Read the full interview with Curvy Kate MD Steve Hudson in the June issue of Lingerie Insight.