Fuller cup lingerie brand Curvy Kate’s 12 Days of Christmas promotional giveaway gave rise to an increased reach of 84.2 percent, to 270,000, over the festive season.
The promotion, run through the social networking site Facebook (www.facebook.com/curvykate) and managed by social media agency mycleveragency, encouraged ‘fans’ to enter their details to win prizes from brands such as Debenhams, Figleaves and Very, Mascara, Interflora and Soap and Glory, amongst other giveaways.
The promotion contained a special viral feature, allowing fans to click through a shared link. Also, for every 10 shares, the ‘sharer’ received an additional entry, encouraging fans to participate to increase their chances.
Before the 12 Day promotion, Curvy Kate’s Facebook page was exposed on average to just over 9000 active users per month. Since then, that figure has risen to 11,480. One winner was picked automatically each day and in the 12 day period Curvy Kate’s ‘fans’ rose by 48.3 percent to just over 9500 fans.
Curvy Kate PR and marketing manager Hannah Houston said: “Our social media pages have really taken off this year and we have loved interacting with ours fans. It’s a brilliant way to find out their feedback and let them know how we’re developing the brand. As a thank you we wanted to give something back from some of our top retailers and some brands we knew they’d love. We didn’t anticipate such a fantastic response but it’s definitely something we’ll look to run again in the future.”
Curvy Kate is currently preparing for its next social media campaign, the Star in a Bra competition, which is set to launch in February.