Curvy Kate is running their Kiss Me Quick game for International Kissing Day on July 6th.
The large-cup lingerie label has used the promotion to connect with millions of potential customers in the past, via the twitkiss.me website. The game allows Twitter users to send a virtual kiss to the person they connect with most on the social media site through a romantic formula and the #KissMeQuick hashtag.
The game is one of many ways Curvy Kate connects with fans on the web, where it has a social media reach of over 18 million people. In 2012, the label won a Marketing Campaign of the Year award for its Star in a Bra competition, held over Facebook.