Curvy Kate lingerie model Lizzie Adams has shaved her head for Breast Cancer awareness charity CoppaFeel!.
The Star in a Bra winner, who hopes to raise £10,000 for the charity, has so far received £7,500 in donations since shaving off her long locks on Valentine’s Day.
No stranger to fundraising, Adams cut her hair to a short bob in 2005 after her father was affected by cancer and she managed to raise £3,500. But last week, she pledged to go one better and shave her head after seeing the work of CoppaFeel! at the Cosmopolitan Lingerie Show in September 2013.
Adams commented: “It’s as much about awareness and keeping it in the public eye as it is fundraising, this is happening to women in my demographic, to women who are my friends and it is more important than ever for everyone to sit up and take notice”.
CoppaFeel CEO Kristin Hallenga added: “We’re thrilled that Lizzie is supporting us with this hugely brave endeavour. The funds she has pledged to raise us will make a huge difference to CoppaFeel! and the vital work we do. The added great support from Curvy Kate has ensured that her brilliant idea and our message is heard by even more people. (And she really did have lovely hair!)”