Large-cup label Curvy Kate will kick of its fifth birthday celebrations today with its biggest social media campaign to date.
The brand has launched an interactive website, curvykatebig5.com, where consumers will be invited to tweet for prizes over a three-day period.
More than 100 lingerie sets and 4000 briefs will be given away over the weekend to mark the brand’s milestone.
Department stores, Debenhams and John Lewis, will also be involved in the marketing campaign, giving fans of Curvy Kate further chances to win by visiting selected stores.
Curvykatebig5.com will feature a map of locations around the country where the Curvy Kate team will be present.
The first five people to each store, on each day, will take away a free Curvy Kate lingerie set.