Fuller figure lingerie brand has chosen 30 girls from the over 400 entrants for its annual Star in a Bra competition to face the public vote.
Curvy Kate launched the ‘Star in a bra’ competition in 2008, in an attempt to discover models that it felt could relate to its customers.
The brand claimed that it received regular requests from ‘curvy women’ who wanted to see how various lingerie ranges would look on a fuller, more natural figure.
Curvy Kate marketing manager Hannah Houston said: “The world is made up of different shapes and sizes and we feel that only one size is being represented, we want our customers to feel that they are being catered for and that being above a D cup and curvy is something to be proud of.”
Although images of real women have begun to trickle through in main stream magazines, Curvy Kate stated that is looking to make the use of real women in the media the norm and not just a novelty. It has also vowed to never use professional models to represent their brand.
Last year’s winner, Laura Ann Smith said: “I think it’s a great competition, because people have got to realise the curvy figure is now normal. Every day women are looking at these pictures in the media. Not everyone is a size 6 and at the end of the day we want to see what it would look like on a similar body type, not something unachievable.”
Hosted through the Curvy Kate Facebook page, the public can vote for their favourite three curvy girls online, with a Top 10 being selected on April 5. The Top 10 will then be treated to a professional make over by Helen-E and photoshoot in one of London’s top locations, before the final vote, from which the winner will be announced on May 5.
Curvy Kate lingerie, which offers D-K cups, launched in 2009 and is now available in over 300 stores worldwide, including sponsors Simply Yours and full figure specialist Bravissimo.