D plus specialist Curvy Kate is gearing up to launch the Star in a Bra competition in America, following five competitions in the UK and Australia.
Launching on April 5, the brand will be scouring the nation for a ‘naturally curvy, real’ woman to become the US face and body of the brand.
The winner will be flown to the UK to take part in Curvy Kate marketing campaigns with fellow UK and Australian winners.
According to Curvy Kate, American fans of the brand have been crying out for the competition to open stateside, with 1700 of the brand’s 15,000 Facebook fans from the US.
The contest will be run through the brand’s new Facebook page (www.facebook.com/curvykateusa). ‘Fans’ of the USA Facebook page will be able to upload images of themselves in their lingerie to enter and talk about it on the brand’s new Twitter address, @curvykateusa.
A shortlist of 30 will be drawn up and the finalists will face a public vote, with fans choosing their favourite ‘natural, D plus’ woman.
Curvy Kate launched in America in August 2011 and is already sold with over 50 stores across the country, including online giant Bare Necessities.
Curvy Kate chief executive Steve Hudson said: “We’ve found that our social media sites have really raised awareness about the brand and the Star in a Bra search around the world. America is our second biggest fan base and they have been crying out to for their own competition. With the excting response to the product since our US launch it seems like the time is right to find Miss Curvy Kate America.”
For the US competition, the brand will be working closely with its retailers and offering tiered sponsorship levels. Bare Necessities has taken Gold sponsorship, but there are still opportunities available.