Curvy Kate has introduced a reversible range of briefs named Peachy Pairs to its SS17 swimwear collection.
The Brazilian shorts have been designed to complement all bikini tops within the range, giving consumers the chance to mix and match colours and styles.
Peachy Pairs are being promoted in new campaign imagery featuring Curvy Kate’s customer-role models and members of staff.
Curvy Kate head designer Charlotte Davis said: “From looking at the market and the sales of our briefs we decided it was time to add in a reversible range into the collection. We’ve provided mix and match options for some time, but we wanted to create something that gives more options from just one product – plus it’s great value for money.
“We decided on the Brazilian style as this has consistantly been our best seller within the lingerie ranges and chose the colours to compliment the rest of the range – giving as many options as possible.”
Peachy Pairs are available in six colourways and sizes 8-20.