Debenhams has added Curvy Kate to its online lingerie portfolio, this month.
Its website will offer styles Princess, Emily, Lottie and Portia in D to K cup sizes.
Debenhams will join the likes of Asos and Figleaves, who also began stocking the ranges on their transactional websites in the Autumn/Winter 2011 season.
Voted Fuller Bust Brand of the Year in September 2011 at the UK Lingerie Awards, Curvy Kate has seen impressive growth since the launch in 2009 and is now sold in over 15 countries worldwide, and in over 500 stores.
The brand offers a collection of balcony and plunge styles, all designed to complement and support the fuller bust.
Curvy Kate sales manager Seema Patel said: “Debenhams is known as one of the top retailers in the UK and it’s great we can reach even more curvy women through their impressive website. We’ve had a brilliant reaction to the Autumn/Winter collection so far and we’re positive there will be a strong reaction from the Debenhams customer also.”
Curvy Kate retails from £27 to £29 for the bra and from £12.50 to £14.50 for briefs.
Click here to view the collection.