Fuller bust lingerie brand Curvy Kate is once again scouring the UK for its next ‘curve queen’ in the fourth annual Star in a Bra model competition, which launched on February 23, 2012.
The Star in a Bra search is run through the brand’s Facebook page and encourages ‘D plus, charismatic and naturally curvy girls’ to submit their favourite lingerie shots to win an international modelling contract and become the face and bust of the brand for two seasons.
The brand claims that the competition strives to celebrate healthy curves, a positive body image and diversity.
Curvy Kate marketing manager Hannah Houston said: “We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Our model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – boobs, bums and all. If you can wear Curvy Kate lingerie – you’re in.
“We have found a great mix of models since the launch in 2009. From E to J cups and from size 10 girls to 18 – each and every one brings their own personality to our brand and I think our customers really relate to these women.”
Last year’s winner, Lizzie Haines, 31, from Uppingham, added: “I entered the ‘Star in a Bra’ to prove I could…and then against all my expectations I won! The ‘Star in a Bra’ competition is a fun, enthused and eclectic event celebrating life, diversity and passion. It’s so much more than underwear, it has changed my life.”
The competition has received over 2000 entrants in previous years. According to Houston, this year’s Star in a Bra search looks set to see an even bigger response with the brand now being sold with over 300 retailers and stores nationwide, including Debenhams, Very, Asos, Next, Figleaves and Simply Yours.