Curvy Kate is launching a ‘12 days of Christmas Campaign’ to kick start the festive season.
The consumer campaign will run through Facebook and require people to enter through an online app to win various prizes from a selection of top brands over the period.
The Curvy Kate Facebook page has seen substantial growth in fans, accumulating an impressive 468 percent from January 2011 to date.
Fans will be able to enter once each day for 12 days, having the chance every day to win a new prize from a different brand or retailer.
The promotion will contain a unique viral feature allowing fans to click through a shared link. Also, for every 10 shares, the ‘sharer’ will receive an additional entry encouraging fans to participate to increase their chances.
The 12 days promotion will run from December 1 until December 12, 2011. Curvy Kate will promote the campaign online through social media, email newsletters, their retailers, forum seeding, blogging, social ads, and website banners.
Twelve brands have offered prizes, including Figleaves, Debenhams, Soap and Glory, Simply Yours, The Perfume Shop, Very.co.uk, Interflora, Spabreaks and many more.
Curvy Kate marketing manager Hannah Houston said: “We have found our social media sites are one of the best ways to interact with our fans. We have found such a loyal following and wanted to give them a few special treats this Christmas.
“There are some tremendous brands involved who I know our customers will love and as there is such a great mix of prizes fans will want to enter every day.’
Curvy Kate specialises in lingerie for the fuller bust from D to K cups with back sizes from 28-44”. Bras retail from £27 to £30.
View the 12 days of Christmas Campaign video below: