Curvy Kate is using its third anniversary celebration to drive interest in a promotion designed to expand its already formidable social media footprint.
The promotion, which launches today (July 16), uses the brand’s Facebook page to offer giveaways from retail partners and sponsors.
It will offer a different prize every day for 12 days; a tactic that netted 964 new Facebook ‘likes’ when the company ran a 12 days of Christmas promotion last year.
Contributors to the prize pool include some of Curvy Kate’s key retailers: Littlewoods, Figleaves and Debenhams, as well as Dove Hair, Soap & Glory and beauty brand GlossyBox.
“With so many great brands on board supporting the competition and celebrating with us, we’re really excited to see how this competition will be even bigger and more lucrative than the last. It’s also a chance for us to give away some birthday gifts to thank our loyal fans for all their support over the past three years,” said PR and marketing assistant Cheryl Warner.