D plus specialist Curvy Kate has launched a J cup multi-way and plunge bra for the SS13 season.
Forming an addition to the brand’s continuity collection, the new Desire bra has a ‘sleek’ finish and incorporates interchangeable straps.
Curvy Kate head designer Charlotte Davies comments: “It’s taken some development to produce a bra that not only holds, lifts and shapes a G plus bust but also offers a young, changeable look. We wanted to offer a multi-way option for women who perhaps do not always get to wear products like this but see their smaller busted friends buying these options.”
Product developer Adriana Olszewska added: “Our customer is fashion conscious and has struggled choosing a bra for the variety of tops now available on the high street. The new Desire offers extended options and we’re excited to see all our curvy followers wearing the product.”
Curvy Kate develops and gains feedback through its focus groups, which see lingerie bloggers, fashion writers, customers and non-customers sampling current and future products.
The new Desire bra will launch in store from January, 2012. The brand is also currently working on a new strapless product, which is set to launch in AW13.