Curvy Kate has introduced its new SS13 collection, featuring pastel shades of seafoam green and lavender, complimented with touches of ivory and gunmetal grey.
For the new season, the is also launching its first multi-way, the Desire, incorporating embossed sating and interchangeable straps.
Old favourites such as the Portia, Romance and Emily have been given a Spring makeover, with ‘fun and flirty’ colour-ways, including gunmetal and raspberry Tempt Me.
The Smoothie range has been expanded with the ‘blush,’ shade which was reportedly popular in the Gia last season, as well as Curvy Kate’s signature hot pink.
Key Shapes/Styles SS13
New Enchant – With a full offering of balcony styles, Curvy Kate looks to offer a supportive plunge in its core range. Available in an opulent purple with pretty embroidered cup edge. The design gives an ‘incredible’ lift and rounded shape with the lower laminated cup for extra support.
Lottie Fashion – Originally created as part of the DMU ‘Create a Curvy Kate’ project, the new Lottie Fashion delivers a rainbow of colour for SS13. A graphic floral decorates the satin feel laminated cup in vivid pink hues. It offers lift up to a K cup.
Smoothie – Reportedly ‘The World’s First J cup moulded Bra.’ According to Curvy Kate, the moulded cup received an ‘overwhelming response’ for AW12 and so the brand has widened the selection with a choice of fashion based colour ways, such as hot pink and blush. A crystal look centre pendant provides added detail. Available in D to J cups.
Portia – A constant in the collection since the launch in 2009, Portia has been a key staple – available in continuity Black and White. New for the season is the sea foam green, with vibrant fuchsia ribbon. The bra is available in D to K sizes, with backs from 28 – 44.
New Desire – An everyday bra multi-way but with ‘added glamour’. The deep plunge and subtle satin print are designed for daily wear, with the deep plunge both enhancing curves and ensuring that the product can be worn under multiple outfits.
Entice – Part of the Showgirl collection, the Entice bra is available in ‘pretty, soft’ vintage colours for the season. A sell out in its first season, the piece supports and lifts up to a J cup.
Curvy Kate continues to use models found through its annual Star in a Bra competition for all media, advertising and promotion.
The UK winner Sophie Morgan can be seen in the brand’s SS13 catalogue and will continue to model with Curvy Kate for the year ahead.
This year, Curvy Kate will be attending a series trade shows, including Salon International de la Lingerie in Paris, the AIS Show in Solihull, CurvyNV in Las Vegas, Moda Lingerie and Swimwear in Birmingham, CurveNY in New York and Karstad in Germany.