Curvy Kate is calling on independent retailers to help find the new face and curvy ambassador of the brand.
The larger-cup label is inviting boutiques to take part in its first ‘Star in a Bra’ shop window competition to promote the campaign and drive customer engagement.
The competition will launch on January 5th 2015, in line with the Star in a Bra entry stage.
Following this there will be a social media voting round, leaving it to Curvy Kate’s fan base to choose their favourite, most imaginative shop window display.
The ‘most-liked’ store will be announced through Facebook on February 12 and win £500 worth of retail stock from SS15.
Curvy Kate northern sales manager Sally Courtney said: “It will be great to work with our key independent retailers on this project, many of whom have been fervent Curvy Kate supporters from the very beginning.
“The beauty of independents is that every shop is different and they can put their own individual creative flair into a window display that reflects their individual store and customer base. The retailers appreciate that a visually appealing window is key to drawing customers in and the Curvy Kate Star in a Bra window display kit will really help with this.”