Curvy Kate has undergone a sophisticated makeover for the AW13 season, in an attempt broaden its target market and reach a wider age range.
Curvy Kate marketing manager Hannah Houston said: “The feel of the new brochure is romantic and hails the return of the curvy sex siren. We wanted to show that there isn’t just one type of Curvy Kate girl or personality. The growth since our launch has been huge and we want to continue to offer styles that our audience are asking for but also give them something different that isn’t already available in the market. Curvy Kate has always looked at their customer’s attitude rather than age and we believe the romantic, sassy collection will make every woman feel and look a million dollars.’
The collection incorporates Autumn Winter’s warmest tones of berry red, chilli, watermelon, royal purple and petrol, and featuring details such as pendants, charms and embroidery
Key Shapes/Styles AW13
NEW Lola Babydoll and Lingerie set – The Lola collection offers the first cup-sized Babydoll up to a K cup. Designed to the fit of best-seller Daily Boost, the cup is embellished with a cut out embroidery and the skirt is finished with satin. The bra and brief set and both are matched with thong and brief options.
NEW Daisy Chain – With a full offering of balcony styles, Curvy Kate looks to offer a supportive plunge in its core range. Available in black with lively daisy embroidery and highlighted colour bows, the design gives an ‘incredible lift’ and rounded shape, with the lower laminated cup for extra support.
NEW Dreamcatcher – The brand have launched a new range, featuring a dreamcatcher like pattern. It will be available in a bold blue with raspberry ribbon for AW13, along with a black and nude continuity collection.
NEW Starlet – Designed due to the success of ‘the World’s First J cup moulded Bra.’ The long awaited moulded cup received an ‘overwhelming’ response for AW12/SS13 and so the brand has widened the selection with a new look. Soft embroidery is laid over the smooth shape with starlet drop detailing. The fashion based colour way is petrol blue, with a midnight black for every day.
New Rosie – Rosie fashion delivers a floral rainbow of colour for AW13. An English rose design decorates the satin feel laminated cup in vivid pink and red hues. It is designed to provide ‘remarkable lift’ and a rounded shape up to a K cup.
Furthermore, staple favourites such as the Portia, Romance and Princess have been given an Autumn Winter makeover, with new colourways such as watermelon, berry red and purple.
Next season, Curvy Kate will be exhibiting at Salon International de La Lingerie, Curve, Moda Lingerie and Swimwear and the AIS Show