Curvy Kate’s new full bust ranges and size 16, 30GG model received attention from international press, photographers from national newspapers and glossy women’s magazines at the Pure London trade show.
The brand’s team was reportedly ‘overwhelmed’ by the positive reaction as it met with a new audience of buyers from across the UK including boutiques, the high street and department stores.
Its inclusive body acceptance message was spread by the likes of Cosmopolitan Magazine and BBC World.
Full-bust specialist Curvy Kate chose to exhibit at the launch of Pure London’s first intimate apparel section ‘Pure Body’ as a new avenue to showcase its SS13 lingerie and swimwear collections.
The brand was selected to feature on the Intimate Fashion Trends catwalk twice, with the new best-seller ‘Entice’ being styled amongst the ‘Vintage’ trend with a silk kimono.
Curvy Kate PR and marketing assistant Cheryl Warner said: “It was so refreshing to see our lingerie on its own catwalk dedicated to giving lingerie the centre stage that it so rightly deserves. The feel of the show was very different to anything I’ve ever experienced and had a very glamorous, fashion-focused feel that you could only ever find in the Europe’s fashion capital. We’re so heavily influenced by outerwear trends, it only seems fit that our fashionable pieces should be celebrated as a deserving part of the fashion world.”
Star in a Bra model Laura Butler was one of the only plus bust models at the show and helped attract buyers to the stand. Feedback from buyers reportedly suggested that lingerie coordinates could attract sales alongside key fashion pieces being sold in the store.
Curvy Kate sales manager Seema Patel said: “We’re reaching out to a new customer and bringing diversity to what has always been a fashion and accessories trade show. It has been encouraging to meet with southern fashion boutique owners since lingerie is such an important factor for full busted women putting together an outfit, it only seems natural that these garments should be sold together.”
Curvy Kate will be exhibiting, one again, at Pure London’s ‘Pure Body’ next season,