Fuller-bust lingerie brand Curvy Kate has launched its best-selling Luxe strapless bra in extended sizes.
The bra, proven to hold weights of up to 5kg, is now be available in sizes 28D to 38J.
Launched in 2014, the Luxe range has increased in popularity, gaining a five-star review rating with D+ retailer Bravissimo.com.
The strapless bra was originally developed in sizes 28-30 D-J, 32 D-HH, 34 D-H, 36 D-GG and 38D-G, but now the range is available up to a J cup across all back sizes.
Curvy Kate head of sales Rachel Jenkins: “Due to the popularity of the range, we wanted to offer Luxe in extended sizes as they represent nearly 20% of our size curve.
“It seemed the obvious choice and we haven’t been disappointed as the pre-orders of the extended sizes were much higher than anticipated and the first delivery sold out so additional production has been put in place. 2016 been an amazing year for Luxe, with sales growing by 62% from 2015.”
Charlotte Davies, head designer at Curvy Kate said: “We’re so excited to be extending the size range of Luxe as it’s something we’ve wanted to do since the launch. It took us two years to perfect the design and fit but we’re really happy with the results. The demand is clearly there and a fuller bust shouldn’t hold our customers back – they should have the same options as their smaller busted peers.”
She continued: “We’re also really pleased to announce that Luxe will now be available in an ivory colourway along with the sexier Brazilian brief that has repeatedly performed better in terms of sales.”